Specialties | Soft Sell
There is quite a variety of words used in project specs to describe what’s known in the VO industry as a soft-sell read: sultry, romantic, breathy, sexy, intimate, sensual, etc. But, it’s not all sex. Soft Sell is used to market food, spas, restaurants, luxury cars, travel destinations, etc., in addition to romantic projects.
My soft-sell vocal attitude has been used to sell cars at Acura, Audi, Infinity and Volvo dealerships, and I’m lucky to be the long-time commercial voice for Spa Sydell, one of Atlanta‘s biggest spa chains. I’ve also sold the romantic destination of Tahiti for Paul Gauguin Cruise Line. I always worry my stomach will growl when voicing soft sell for food products like Honey Bunches of Oats Greek and PopTarts.
It’s hard not to giggle a little in my head when asked to do a romantic soft sell. Despite being a married mom of two probably not wearing make-up and sporting an old t-shirt voicing in a windowless booth, my soft-sell voice has been used nationally for Trojan and other clients requiring sultry, romantic reads.
Soft Sell Demo
Just some of the clients that trust Kelley with their message...
Kelley Buttrick | Female Voice Talent // Classic Service. Modern Sound.
ISDN SPIDS 706.769.8108/8109 // ®2016 KB Voiceovers | All rights reserved.