Specialties | Medical
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NO ONE LIKES GOING TO THE DOCTOR
So, how do hospitals and healthcare companies get consumers in the door?
Depending on the audience, healthcare voiceover may need to be the sound of a concerned friend, trusted authority or create a sense of urgency to act fast.
Do health, medical, hospital and pharmaceutical marketing clients need to be focused on broadcast advertising, internet marketing strategies or a combination?
According to Pew Research,
- 72% of Internet users say they looked online for health information within the past year.
- 47% of Internet users search for information about doctors or other health professionals.
- 38% of Internet users search for information about hospitals and other medical facilities.
But, according to a slightly older article in Modern Healthcare, Hospitals, clinics and medical centers increased their ad spending 33% from 2011 to 2014. Most of that has been on television, which jumped 55% over the four years, while online ad spending more than doubled. In total, hospitals, clinics and medical centers spent nearly $2 billion on all types of ads in 2014, up from $1.5 billion in 2011, according to data from Kantar Media.
Most healthcare clients seem to be spending their advertising budget on a combination of traditional broadcast advertising and digital strategies.
Kelley Buttrick’s voice has been used by medical, hospital, pharmaceutical, government health, doctor-created diet and healthcare clients as the female VO on projects for The CDC, Baxter Pharmaceuticals, Medifast, Children’s Healthcare of Atlanta, Seca, MedEyes, Centrack and many more.
Just some of the clients that trust Kelley with their message...
Kelley Buttrick | Female Voice Talent // Classic Service. Modern Sound.
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