Specialties | Holiday
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HOLIDAY VO: HEARTSTRINGS TO HARD SELL
Be it the warm and cozy voice of a trusted friend on a radio spot or the get ‘em before they’re gone retail screamer TV ad, the holiday season starts early in the advertising world.
If you think store merchandisers start decking their halls early, then you’ve never worked in the creative industries. Holiday marketing content planning starts well in advance.
According to the Kissmetrics blog, ad impressions increase about 50% over the holiday season, and the National Retail Federation reports that approximately 50% of consumers begin shopping before Halloween.
Ad agencies, marketing departments and production studios are as busy as elves in Santa’s workshop creating content to leverage those increasing impressions and consumers.
There are the screaming Black Friday Sale ads and spots that you need to make sure you have a tissue box nearby to watch. Creatives try to cut through the cacophony of messages vying for consumers’ attention with compelling stories shared in :30.
I’ve voiced them all from a high-energy entire Toys R Us holiday radio and tv advertising campaign to a non-profit’s heartstring-tugging plea for help with lots of warm, cozy reads in between for companies like ION Network, Belk, Kroger and Chevrolet.
To Creative Kris Kringles Everywhere…On Retail Sales! On Maxing Out Marketing Budgets! On Social Media Ads and TV Promos! Merry VO Holidays to all and to all a good session!
Kelley Buttrick is an award-winning voiceover talent always up for a festive VO read and has voiced them for companies like ION Network, Goodwill, Belk, Kroger, Chevrolet and others. Each year, her studio is decorated with a Christmas tree festooned with retro microphones and mini vintage holiday print ads for televisions and radios. Her office features a tree decorated with a garland of microphone cords and photos of the VO booths at various studios where she’s recorded while out of town.
Just some of the clients that trust Kelley with their message...
Kelley Buttrick | Female Voice Talent // Classic Service. Modern Sound.
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