Specialties | Conversational
(Scroll down for Conversational VO Samples)
The drive to engage consumers in a believable way is so strong it has created its own word: “Non-announcery.”
More and more, marketing efforts are aimed at reflecting what is real.
“Conversational,” “Real-person,” “Genuine,” “Authentic” …whatever you want to call it, these are the specs most often used on any VO audition be it a broadcast TV commercial, video game character or corporate video for a Fortune 500 company.
Conversational direction usually means sounding like a personal friend or colleague casually talking to the consumer—a real person. Sounds easy, right? Not.
Sounding like a real person is easy when you are the real person using your own words, but try sounding like you’re chatting with a co-worker about zero percent APR financing around the water cooler. How many times do you hear the phrase “and more” being thrown around the coffee shop? Time and time again, voice actors are truly drawing on their acting ability to make un-conversational phrases sound like something discussed naturally around the dinner table with dear friends and family.
According to Strategic Media, “Production must enhance believability, catch attention, and ensure the message can be ingested by the audience with minimal effort. And the voice talent’s read must be evaluated for it’s non-verbal communication, not just what the words mean as they’re strung together.”
Kelley Buttrick is a go-to conversational VO for national and regional clients on their advertisements, corporate narrations and even character work. Companies who’ve hired Kelley for her natural, genuine reads include: Amazon, Disney, Country Crock, Nature Valley, Feeding America, CSX Railroad, Lowes Foods, Goodwill, Dole, Mass Mutual, Hanes, Clinique, Sport Clips and more.
Booked as the voice of a conversational friend, engaging corporate executive, trusted authority, flirty date and soccer mom, Kelley knows how to turn someone else’s words into her own.
Just some of the clients that trust Kelley with their message...
Kelley Buttrick | Female Voice Talent // Classic Service. Modern Sound.
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