(706) 453-6005 kb@kbvoiceovers.com

Winning for Losing

THE LOSS:

You can’t win for losing…but can you?

I’m not an ad agency creative or professional content producer, just a voiceover talent.  So why submit for an award outside of my industry (and my comfort zone)?

Because while I knew I’d never bring home the bling, seven of the country’s top creatives from the industry that hires VO talents had to listen to my voice…eight times.

What did I shake around in front of them?  Eight different video elements (all voiced by me of course) from my trailblazing KB4Jeep campaign where I used my Jeep story to pitch the brand on using my voice.  I’ve been a Jeep owner for years and have loved them since I was a little kid.

As a voiceover talent with a long-list of national credits, I wanted to do what I love for a brand that I love.  You can take a little road trip through the KB4Jeep campaign here:  KB4Jeep.com

Yep, for less than $200, my money maker was on display to people who cast voiceover talent.  It’s worth repeating, they HAD to listen to me on eight different projects!  I’d call that win.

THE WIN:

My ADDY “win” was exposure to potential voice-over clients, so I did it again.

The Telly Awards are another advertising/production industry competition judged by people who can hire VO talents, and I entered that one too.

Shocker…I actually won!  Not just one but FOUR Telly Awards including their highest honor, a Silver Telly Award for my overall KB4Jeep campaign.

ADDY AWARD VIDEO BACKSTORY:

Having flown down to live-announce the Orlando ADDY Awards for years and as a member of the Atlanta Ad Club, I knew the competition attracted the best of the best from the industry.  Being that Atlanta is a huge market, it drew judges who are in the top tier of advertising creatives.  Exposure to them would be invaluable, but it was February and freezing!

Oh, and I had to cram my year and half long off-road marketing road trip into less than 90 seconds.  No doubt, residents along the street I was driving up and down filming this video thought I was insane cruising around in the middle of winter with the top down talking to myself while trying to maneuver a 6-speed. Yeah, that may have been a little crazy, but crazy like a fox.  Did I mention seven of the top people from the advertising industry had to listen to me eight times?

Share This